"Creativity is the fore-runner of innovation, and innovative companies always manage to stay ahead of their competition. Here's how to be creative.....even if you think you're not."
HERE for a You Tube story about 'Lightbulb'
Innovative companies are the ones that everyone looks up to and wants to be like. Whilst every company recognises the need for innovation, many are afraid of it. This has to change if they are to stay ahead of the curve.
'Lightbulb' goes well beyond the usual creative thinking techniques
to focus on developing creative and lateral thinking skills and defining
the creative process, leading to genuine innovation in the workplace.
What can Da Vinci, Cezanne
and Warhol teach us about practical creativity in a business context?
A surprising amount, actually. We take crucial lessons from creative
disciplines such as the visual arts and music and distill them into
practical, innovative workplace applications. Yes, really.
Core skills include:
- Finding and creating the inspiration for new ideas...in some surprising
- Turning pure creativity into practical, profitable application
- The creative process, from initial idea through analysis to practical implementation
- Developing an environment that fosters innovative thinking for the RIGHT business reasons
Crucially, this course is about driving businesses forward, and maintaining an innovative edge.
Who is it for?
This is for individuals and organisations who want to develop a commercial
edge, improve their capacity for innovation and harness the creativity
of their staff in all departments.
The course is ideal for those who feel - or who have been told -
that they are not creative. We aim to prove them wrong.
How does it work?
Lighbulb runs as a three day course, with day 3 following a month
after days 1 and 2.
As with all Yara programmes, there is pre-course work for participants,
inviting them to decide whether to focus on a real issue for which
an innovative response is required, or to come with no agenda, and
develop their own ideas from scratch.
Either way, there will be a creative challenge to undertake between
days 2 and 3.
What you'll learn
Who better to teach us about creativity and innovation than some
of the greatest names in art history. Following various 'hypotheses'
based on the work of leading artists, we'll focus on creative skills
that can be applied in the workplace, and beyond.
On days 1 and 2, you'll understand what creativity is, and how to harness it for innovation and profit:
- Take the fear factor out of creativity, and recognsie that we ALL have latent creative skills
- Discover your hidden creativity
- Learn how your personality impacts your creative style
- Discover the impact on business of creativity with or without
an agenda (problem solving or idea generation)
Hone your creative skills:
- Analyse the creative power of leading artists, and discover how
to apply their techniques yourself (yes, really)
- Develop a creative mindset, and learn to switch to 'Lightbulb' creative thinking at will
- Learn to work in both 'creator' AND 'editor/analyst' mode
- Learn to find inspiration and ideas everywhere
Turn creativity into innovation:
- Discover the processes that turn creativity into genuine innovation
- Move beyond the obvious ideas that everyone else is thinking of to something truly new
- Find inspiration and ideas outside the training venue - wherever we are - in our 'real world' challenge
On day 3...
As always, you'll have a challenge to complete between days 2 and 3. On day 3, you'll return to share experiences and receive feedback, and you'll also:
- Identify the barriers to a creative culture at work, and learn how to challenge them
- Learn how to quantify and evaluate creativity
- Develop strategies for building a culture of creativity and innovation
Join us...and have your 'Lightbulb' moment!
Just contact us to find out more or to discuss your priorities and requirements...